Barnes & Noble Releases New NookBarnes & Noble is taking an unconventional approach to their business; they’re releasing a new Nook that has fewer features than their previous model. The company announced the new product in a press release on Tuesday. B&N says that consumers are looking for a “simple, pure reading experience.” With that in mind, the company is releasing a Nook Simple Touch Reader that will retail for 139 dollars. This device has pretty simple features: an E-ink screen, no apps, and almost no buttons.
How The New Device DiffersInstead of utilizing the traditional button system, this device has opted for an infrared touchscreen that lets users turn pages just by touching the screen with their fingers. This e-reader even has an on-screen keyboard to make notes or search on the device. Lynch has also assured users that the screen doesn’t load slowly like other e-screens.
As far as external features go, the new Nook closely resembles a square; it is 5” by 6.5”. It is an entire ounce lighter than the Amazon Kindle and thirty-five percent lighter than the original Nook.
Barnes & Noble has also gone on to add social networking capabilities to the Nook via an outlet known as Nook Friends. In this social network platform, which is still in testing phases, users will be able to see what their friends are reading and even lend books to each other. Consumers will also still have the option of sharing what they’re reading on Facebook and Twitter.
Unfortunately, some bad things come with this new Nook as well. First of all, the device can only utilize WiFi. This has upset some users since the original Nook was available in both WiFi and 3G. When pressed about the decision, the company didn’t give a straight answer. There is some speculation that their entire line of e-readers will be switching over to WiFi only.
Dropping The OriginalIn the spirit of further promotions and marketing purposes, the company has also announced that it will be featuring its original Nook for only 119 dollars in its WiFi form and for 169 dollars in its 3G form.
The company has announced that they will be dropping the device from their line once supplies run out so any consumers excited about the offer should jump on it now.