Obama Campaign Using Square Card Readers for Fundraising
Square has finally made it to the big-time. The company, who aims to bring credit card processing to anyone who wants it, thanks to a clever, square contraption that plugs in to your smartphone, is now being used by the Obama campaign for financing.
Square was started by Jack Dorsey, of Paypal fame. The company has rapidly been growing, thanks to its simple pricing for transactions and clever use of smartphones and the internet. The company makes its readers available to anyone who wants one (even I have one) and lets anyone signed up process credit cards with the click of a few buttons.
Now the company’s product has managed to find its way into the hands of Obama campaigners, who are going to start using the devices rather than more traditional credit card processing systems, which can be quite costly and insecure.
This is a big win for the company, and a tech win for Obama’s campaign. Regardless of what you think of him as a president, his team knows how to weild technology to their advantage.
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